In the outdoor arena, there are some iconic companies and men behind them who have revolutionized the outdoor industry. Will Primos is at the top of that list. As the founder of the most successful game call company in the world, Will Primos changed the industry with his tenacity and dedication to making excellent products and making them affordable for the everyday consumer.

Will is also known for his down to earth personality, authenticity, and his faith. Today we are honored to have Will Primos on the show and discuss his life in the outdoor industry following his dream and his faith to achieve it all.